An Unforgettable UFC 300: Reliving the Event and Celebrating Bruce Buffer's Iconic Jacket

Posted Apr 16th, 2024

On Saturday, April 13, 2024, UFC 300 was more than just a milestone event; it was an electrifying spectacle that will be etched into the records of MMA history. From jaw-dropping fights to unforgettable moments, the night was a whirlwind of emotions for fans and fighters alike. Amidst the adrenaline-fueled action, one element stood out – Bruce Buffer's iconic custom King & Bay jacket, a testament to both style and symbolism.

Inside Hook Spoke to the Man Behind Bruce Buffer’s Increasingly Audacious UFC Fits

Posted Apr 29th, 2021

It’s nigh impossible to outdress professional athletes. "It's a challenge trying to top each jacket, to be honest, but it is fun," says Aashif Jamani of King & Bay

Fans React Big to Bruce's UFC 257 Look

Posted Feb 11th, 2021

Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.

Bruce Brings a Piece of Canada Into the Cage

Posted Feb 11th, 2021

Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.

Bruce Buffer's Smoking Jacket Gallery

Posted Feb 11th, 2021

It's a gallery of great looks! The stunning silk jacquard smoking jackets worn by Bruce in the UFC octagon scream his unique style.

What's Bruce Wearing at UFC 258?

Posted Feb 9th, 2021

UFC 258, to be held on Valentine's Day Eve in Las Vegas, promises to have a number of contestants seeing stars, not hearts, swirling around the canvas by the end of the night.

Bruce Buffer Brings Style to the Octagon

Posted Feb 9th, 2021

For 25 years, Bruce Buffer has been the man at the centre of the UFC ring and has introduced some of the greatest fighters from every generation.

UFC legend and James Bond superfan Bruce Buffer channels inner 007 with custom smoking jackets

Posted Oct 1st, 2020

Legendary ring announcers Bruce and Michael Buffer share more than their family name and an occupation. They also share an elegant sense of style and a taste for custom clothing.

Bruce Buffer announces the return of Conor McGregor to UFC in style

Posted Jan 16th, 2020

UFC 246 McGregor vs Cowboy is the most anticipated UFC event this year, and once again, Bruce Buffer will take his stand in the octagon wearing King & Bay.

Looking Back On Bruce Buffer's UFC Style

Posted Nov 11th, 2019

Bruce Buffer has been a long-time client of King & Bay, setting new standard for looking good in the ring with a unique custom smoking jacket designed for each UFC event.

'Veteran Voice of the Octagon', Bruce Buffer, calls UFC matches dressed in custom smoking jackets

Posted Apr 19th, 2018

As the official Octagon announcer for UFC events, Bruce Buffer is front and center at every fight and has set a new standard for looking good in the ring with a unique custom smoking jacket designed for each UFC event.

Bruce Buffer, Fashion Icon

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