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Hosting NewRocket and ServiceNow at King & Bay: Educating and Engaging Guests

Posted May 30th, 2024 in Corporate Events, Events, Private Events

NewRocket & ServiceNow: Innovators in Business Solutions

NewRocket is a premier implementation partner of ServiceNow’s products and services. By partnering with ServiceNow, NewRocket enables businesses to streamline operations, enhance service delivery, and drive digital transformation across various departments and functions.


After learning about King & Bay’s turnkey event venue that elevates any gathering, NewRocket reached out to us to host an event for their prospective and existing clients. They wanted to educate and engage them through an interactive speaker panel, networking session, and provide each guest with a custom tailored gift—a truly unique experience!

Impressive Attendance and Engagement

ServiceNow and NewRocket wanted to ensure a high turnout of valued guests who could benefit from the event. We created an RSVP page to inform individuals about the itinerary for the night and what they would be receiving to increase the attendance rate. This resulted in 40 RSVPs and an impressive 82.5% attendance rate, as 33 guests joined us. This high turnout underscored the value and appeal of the event’s content and our venue you can check out a similar RSVP page here.

Interactive Speaker Panel

NewRocket and ServiceNow brought together a panel of experts to educate attendees on the latest product offerings and demonstrate why NewRocket is the #1 partner for implementing ServiceNow solutions. By inviting specific personas, they ensured the discussion and Q&A session was relevant and impactful, addressing the unique challenges and opportunities faced by the attendees.

Exclusive Custom Gifting Experience

After the panel discussions, each guest was treated to a custom clothing experience in our private consultations rooms. They were walked through a custom dress shirt consultation, choosing their preferred fabric and receiving a precise measuring process to ensure a perfect fit. This personalized touch added a layer of exclusivity and memorability to the event hard to replicate at other venues.

Networking in an Opulent Setting

Our luxurious and intimate lounge provided the perfect backdrop for networking. Guests had the opportunity to engage in meaningful conversations and learn how their peers in other organizations were solving similar challenges with the help of NewRocket and ServiceNow. The setting was designed to foster insightful discussions, free from the distractions of more crowded environments like sporting events or restaurants.

The evening was further enhanced by our exceptional food and beverage offerings. Guests indulged in a large charcuterie spread and enjoyed drinks from our premium open bar, ensuring they were well-catered to throughout the event.

Engagement After the Event

After the event was complete NewRocket selected a handful of attendees to take to dinner through our exclusive reservation priority benefit with Chotto Matte just under the building. Ensuring a seamless transition from event to dinner! 

A few weeks after the event, the tailored dress shirts were complete and ready to be handed off to the guests, providing a guaranteed second touchpoint for NewRocket to engage with their guests. This follow-up not only reinforced the connections made at the event but also offered another opportunity for face-to-face interaction, furthering the guests’ education and advancing NewRocket’s sales pipeline. Every time that guest puts on the shirt they think of the amazing experience brought to them by NewRocket & ServiceNow, keeping them top of mind.

At King & Bay, we are dedicated to providing an experience and venue that fosters long term relationships through the impact of your events, ensuring they are both memorable and effective.

If you’re interested in learning more about our prospecting and retention events that will help you create an unforgettable experience for your guests check them out here!

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